Vita Peri

Vita Peri joined Ipsen Canada in 2020 bringing over 30 years of pharmaceutical industry experience. As Senior Director, Business Operations & Strategy, she is responsible for overseeing, leading, and managing Commercial Excellence functions for Ipsen Canada, including brand forecasting, business analytics, data management and reporting, field operations, marketing operations and strategic planning. Vita is also responsible for providing brand planning guidance for current and future product portfolios.

Before joining Ipsen Canada, Vita was Principal at BioStrat Consulting, supporting multinational pharmaceutical companies with the assessment of new product opportunities, launches, strategic planning and operations. With 12 years at GlaxoSmithKline, Vita held roles of increasing responsibilities, in new product marketing, marketing and sales. Prior to this, Vita was on the leadership team at Bayer Consumer Care as Director, Regulatory Affairs & Business Development. Vita started her career in Regulatory Affairs at Procter & Gamble Pharmaceuticals.

Vita holds a Master’s degree in Pharmacology and Physiology from the University of Ottawa and an Honours Bachelor of Science degree in Pharmacology from the University of Toronto.