{"id":2516,"date":"2025-06-19T12:50:14","date_gmt":"2025-06-19T10:50:14","guid":{"rendered":"https:\/\/www.ipsen.com\/mx\/responsabilidad-social-corporativa\/medio-ambiente\/"},"modified":"2025-07-29T07:51:38","modified_gmt":"2025-07-29T05:51:38","slug":"medio-ambiente","status":"publish","type":"page","link":"https:\/\/www.ipsen.com\/mx\/responsabilidad-social-corporativa\/medio-ambiente\/","title":{"rendered":"Medio Ambiente"},"content":{"rendered":"    <section class=\"sub-page-banner bg-img\" style=\"background-image:url(https:\/\/www.ipsen.com\/mx\/wp-content\/uploads\/sites\/4\/2025\/07\/Sustainability.jpg)\">\n        <div class=\"container content-sec\">\n            <nav aria-label=\"breadcrumb\">\n            <ol class=\"breadcrumb\">\n                <li class=\"breadcrumb-item\"><a href=\"https:\/\/www.ipsen.com\/mx\">Inicio<\/a><\/li><li class=\"breadcrumb-item visible\"><a href=\"https:\/\/www.ipsen.com\/mx\/responsabilidad-social-corporativa\/\">Responsabilidad social<\/a><\/li><li class=\"breadcrumb-item active\"><a class=\"link-pointer-events-none\" href=\"#\" aria-current=\"page\">Medio Ambiente<\/a><\/li><\/ol>\n            <\/nav>            <h1 class=\"visible\">Medio Ambiente<\/h1>\n            <p class=\"visible\"><\/p>\n        <\/div>\n    <\/section>\n\n\n\t<!-- Hero Carousel Start Here-->\n\t<section class=\"hero-section no-filter\">\n\t\t<div class=\"hero_gridwidth container\"><!-- container class shown if gridlayout choosen -->\n\t\t\t<div id=\"heroCarousel\" class=\"carousel slide herocaro hero-banner-no-bg-image\" data-bs-ride=\"carousel\" data-enableplaybtn=\"\" data-autoplay= \"\"  data-autospeed= \"\" >\n\t\t\t\t<!-- Slider Indicator-->\n\t\t\t\t<div class=\"carousel-indicators hidden\">\n\t\t\t\t<button type=\"button\" data-bs-target=\"#heroCarousel\" data-bs-slide-to=\"0\" class=\"active\" aria-current=\"true\" aria-label=\"Slide 0\"><\/button>\t\t\t\t<\/div>\n\t\t\t\t<!-- Items -->\n\t\t\t\t<div class=\"carousel-inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<!-- Hero Banner with carousel HTML -->\n\t\t\t\t\t\t<div class=\"carousel-item active banner-no-filter\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"bd-placeholder-img visible\" alt=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.ipsen.com\/mx\/wp-content\/uploads\/sites\/4\/2025\/07\/Light-Hero-Banner-1.jpg\" \/> \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t<div class=\"container align-left\">\n\t\t\t\t\t\t\t\t<div class=\"carousel-caption\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"visible text-start heading-two banner-font-color-blue\">\n\t\t\t\t\t\t\t\t\t\tNuestro compromiso con el cuidado del planeta\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t<div class=\"hidden text-start banner-font-color-blue\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t<!-- Hero Carousel End Here-->\n  \n\n\n<!--Alert Card Layout Start Here-->\n<section class=\"alertcard-section\">\n      <div class=\"container\">\n        <!--Alert Box HTML Start Here-->\n        <div class=\"alert-box info-box\">\n                    <div class=\"info-icon\">\n              <span class=\"info-circle\"><img decoding=\"async\" src=\"https:\/\/www.ipsen.com\/mx\/wp-content\/themes\/ipsen-main\/dist\/images\/alert-general-icon.png\" alt=\"Alert\"\/><\/i>\n            <\/div>\n                    <div class=\"info-contents\">\n          <h4 role=\"heading\" aria-level=\"2\" class=\"info-head heading-four heading-four\">Implementamos acciones clim\u00e1ticas respaldadas por la ciencia<\/h4>\n            <p class=\"info-sub-head-para hidden heading-para\"><\/p>\n            <div class=\"alert-content visible\"><p>De acuerdo con el Documento de Registro Universal (DRU) de Ipsen , que avala todas las secciones presentadas a en toda esta secci\u00f3n, y, alineados con el <strong>Objetivo de Desarrollo Sostenible n\u00famero 12<\/strong> de las Naciones Unidas, estamos dedicados a minimizar nuestra huella ambiental a trav\u00e9s de una amplia gama de acciones e iniciativas ambientales. Nuestros compromisos incluyen lograr cero residuos, optimizar la conservaci\u00f3n de energ\u00eda y agua y proteger la biodiversidad. Todas las cuestiones ambientales son gestionadas por los \u00f3rganos de gobierno de Seguridad y Salud Ambiental (EHS) de Ipsen en todos los niveles de la organizaci\u00f3n. Cumplimos con todos los requisitos reglamentarios aplicables, as\u00ed como con nuestra propia pol\u00edtica, est\u00e1ndares y requisitos dondequiera que operemos. Esto est\u00e1 validado por la certificaci\u00f3n internacional del sistema de gesti\u00f3n ambiental <strong>ISO 45001-2018<\/strong> y Seguridad y salud en el trabajo <strong>ISO 14001-2015.<\/strong><\/p>\n<\/div>\n          <\/div>\n        <\/div>\n        <!--Alert Box HTML Start Here-->\n      <\/div>\n    <\/section>\n<!--Alert Card Layout End Here-->\n\n\n<!--Graphics Cards Carousel Start Here-->\n\n    <section class=\"graphic-card graphics-old-layout bg-color-disabled bg-image-disabled bg-video-disabled bg-mobile-video-img-disabled\"    data-displaycards=\"2\">\n                <div class=\"container\">\n            <div class=\"text-graph-inner\">\n                <div class=\"row\">\n                    <!--Graphic info section-->\n                    <div class=\"column-1 col-xl-12 col-md-12 col-sm-12\">\n                        <div class=\"text-graph-heading\">\n                        <h3 class=\"charcoal-grey visible heading-three\" role=\"heading\" aria-level=\"2\">\n                                Trabajamos para crear un futuro sostenible                            <\/h3>\n                            <p class=\"text-graph-para charcoal-grey visible\">Ipsen se esfuerza constantemente por desarrollar nuevas estrategias que permitan optimizar procesos, con el objetivo de reducir nuestro impacto en el clima y promover un cambio positivo<\/p>\n                        <\/div>\n                    <\/div><!--Graphic info section over here -->\n\n                    <!--Graphic detail section-->\n                    <div class=\"column-2 col-xl-12 col-md-12 col-sm-12\">\n                        <!-- graphic-card carousel start here -->\n                                                    <div class=\"text-graph-carousel\">\n                                <div class=\"glider-contain multiple\">\n                                                                                    <div class=\"text-graph-content-btn\">\n                                                    <button aria-hidden=\"true\" aria-label=\"Anterior\" class=\"glider-graphic-card-prev\"><span><\/span><\/button>\n                                                    <button aria-hidden=\"true\" aria-label=\"Pr\u00f3xima\" class=\"glider-graphic-card-next\"><span><\/span><\/button>\n                                                <\/div>\n                                    \n                                <div class=\"glider-graphic-card\" tabindex=\"-1\">\n                                                                                                                        <div class=\"text-graphic\">\n                                                    <div class=\"text-graph-row\">\n                                                        \n                                                                <!-- Graphic Card With OLD layout start here -->\n                                                                <div class=\"column-1\">\n                                                                                                                                                <div class=\"text-graph-img visible graphic-icon-enabled \">\n                                                                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.ipsen.com\/mx\/wp-content\/uploads\/sites\/4\/2025\/07\/Target.png\" alt=\"\" \/> \n                                                                                                                                                            <\/div>\n                                                                                                                                    <\/div>\n                                                                <div class=\"column-2\">\n                                                                    <div class=\"text-graph-content\">\n                                                                                                                                                        <div class=\"text-graph-title\">\n                                                                                <h4 role=\"heading\" aria-level=\"3\">Establecemos objetivos respaldados por fundamentos cient\u00edficos<\/h4>\n                                                                                <\/div>\n                                                                                                                                                <div class=\"text-graph-desc\">\n                                                                            <p><p>Ipsen se ha propuesto reducir al m\u00e1ximo su contribuci\u00f3n al calentamiento global. Con este fin, hemos obtenido la aprobaci\u00f3n de nuestra trayectoria clim\u00e1tica por parte de la <strong>Iniciativa<\/strong> <strong>Objetivos Basados en la Ciencia<\/strong>\u00a0(<em>Science Based Targets, SBTi, <\/em>por su siglas en ingl\u00e9s), entidad encargada de verificar la alineaci\u00f3n con el objetivo m\u00e1s ambicioso del Acuerdo de Par\u00eds, que busca limitar el aumento de la temperatura global a 1,5\u00b0 C. La<strong> SBTi,<\/strong> como autoridad global independiente que valida objetivos respaldados por la ciencia, ha reconocido y respaldado nuestros compromisos internacionales.<\/p>\n<p>Adicionalmente, al sumarnos a la campa\u00f1a <strong>Business Ambition<\/strong> for 1,5\u00b0 C en 2021, Ipsen ha reafirmado su compromiso de lograr emisiones netas de gases de efecto invernadero (GEI) igual a cero en toda nuestra cadena de valor para el a\u00f1o 2050, todo lo anterior basado en nuestro DRU<\/p>\n<\/p>\n                                                                        <\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                                <!-- Graphic Card With OLD layout end here -->\n                                                        \n                                                    <\/div>\n                                                <\/div>\n                                                                                                                                                                    <div class=\"text-graphic\">\n                                                    <div class=\"text-graph-row\">\n                                                        \n                                                                <!-- Graphic Card With OLD layout start here -->\n                                                                <div class=\"column-1\">\n                                                                                                                                                <div class=\"text-graph-img visible graphic-icon-enabled \">\n                                                                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.ipsen.com\/mx\/wp-content\/uploads\/sites\/4\/2025\/07\/Renewable-Energy.png\" alt=\"\" \/> \n                                                                                                                                                            <\/div>\n                                                                                                                                    <\/div>\n                                                                <div class=\"column-2\">\n                                                                    <div class=\"text-graph-content\">\n                                                                                                                                                        <div class=\"text-graph-title\">\n                                                                                <h4 role=\"heading\" aria-level=\"3\">Ipsen se ha comprometido a utilizar exclusivamente electricidad proveniente de fuentes 100% renovables<\/h4>\n                                                                                <\/div>\n                                                                                                                                                <div class=\"text-graph-desc\">\n                                                                            <p><p>En nuestro Documento de Registro Universal de 2022 ha quedado establecido que el 90% de la electricidad utilizada por Ipsen a nivel mundial provino de fuentes renovables, evidenciando nuestro compromiso con la adopci\u00f3n de soluciones de energ\u00eda limpia. Al reducir significativamente nuestra huella de carbono, contribuimos de manera activa a la construcci\u00f3n de un futuro m\u00e1s sostenible para nuestro planeta. Ipsen se ha comprometido a utilizar exclusivamente electricidad 100% renovable para el a\u00f1o 2025<\/p>\n<\/p>\n                                                                        <\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                                <!-- Graphic Card With OLD layout end here -->\n                                                        \n                                                    <\/div>\n                                                <\/div>\n                                                                                                                                                                    <div class=\"text-graphic\">\n                                                    <div class=\"text-graph-row\">\n                                                        \n                                                                <!-- Graphic Card With OLD layout start here -->\n                                                                <div class=\"column-1\">\n                                                                                                                                                <div class=\"text-graph-img visible graphic-icon-enabled \">\n                                                                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.ipsen.com\/mx\/wp-content\/uploads\/sites\/4\/2025\/07\/Crisis.png\" alt=\"\" \/> \n                                                                                                                                                            <\/div>\n                                                                                                                                    <\/div>\n                                                                <div class=\"column-2\">\n                                                                    <div class=\"text-graph-content\">\n                                                                                                                                                        <div class=\"text-graph-title\">\n                                                                                <h4 role=\"heading\" aria-level=\"3\">Optimizamos el consumo energ\u00e9tico en nuestras instalaciones<\/h4>\n                                                                                <\/div>\n                                                                                                                                                <div class=\"text-graph-desc\">\n                                                                            <p><p>Para evidenciar nuestro compromiso con el consumo de energ\u00eda sostenible y la disminuci\u00f3n de las emisiones de gases de efecto invernadero (GEI), hemos optimizado la eficiencia energ\u00e9tica de nuestras instalaciones. Durante el a\u00f1o 2022, alcanzamos una reducci\u00f3n del 29% en comparaci\u00f3n con el nivel registrado en 2019.<\/p>\n<\/p>\n                                                                        <\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                                <!-- Graphic Card With OLD layout end here -->\n                                                        \n                                                    <\/div>\n                                                <\/div>\n                                                                                                                                                                    <div class=\"text-graphic\">\n                                                    <div class=\"text-graph-row\">\n                                                        \n                                                                <!-- Graphic Card With OLD layout start here -->\n                                                                <div class=\"column-1\">\n                                                                                                                                                <div class=\"text-graph-img visible graphic-icon-enabled \">\n                                                                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.ipsen.com\/mx\/wp-content\/uploads\/sites\/4\/2025\/07\/Cloud-Climate.png\" alt=\"\" \/> \n                                                                                                                                                            <\/div>\n                                                                                                                                    <\/div>\n                                                                <div class=\"column-2\">\n                                                                    <div class=\"text-graph-content\">\n                                                                                                                                                        <div class=\"text-graph-title\">\n                                                                                <h4 role=\"heading\" aria-level=\"3\">Reducimos al m\u00e1ximo el impacto clim\u00e1tico de nuestras oficinas<\/h4>\n                                                                                <\/div>\n                                                                                                                                                <div class=\"text-graph-desc\">\n                                                                            <p><p>Ipsen se ha comprometido a alcanzar una huella inmobiliaria sostenible para minimizar el impacto clim\u00e1tico de nuestras oficinas. Hemos reducido la superficie de nuestras oficinas en un 8% desde 2019, y nuestras nuevas ubicaciones en Toronto y Brasil cuentan con la <strong>Certificaci\u00f3n Oro por Liderazgo en Energ\u00eda y Dise\u00f1o Ambiental<\/strong> (DRU)<\/p>\n<\/p>\n                                                                        <\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                                <!-- Graphic Card With OLD layout end here -->\n                                                        \n                                                    <\/div>\n                                                <\/div>\n                                                                                                                                                                    <div class=\"text-graphic\">\n                                                    <div class=\"text-graph-row\">\n                                                        \n                                                                <!-- Graphic Card With OLD layout start here -->\n                                                                <div class=\"column-1\">\n                                                                                                                                                <div class=\"text-graph-img visible graphic-icon-enabled \">\n                                                                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.ipsen.com\/mx\/wp-content\/uploads\/sites\/4\/2025\/07\/Sustainable-Transportation.png\" alt=\"\" \/> \n                                                                                                                                                            <\/div>\n                                                                                                                                    <\/div>\n                                                                <div class=\"column-2\">\n                                                                    <div class=\"text-graph-content\">\n                                                                                                                                                        <div class=\"text-graph-title\">\n                                                                                <h4 role=\"heading\" aria-level=\"3\">Hemos hecho la transici\u00f3n a una flota m\u00e1s ecol\u00f3gica<\/h4>\n                                                                                <\/div>\n                                                                                                                                                <div class=\"text-graph-desc\">\n                                                                            <p><p>A trav\u00e9s del proyecto <strong>Flotas de Autos para el Futuro<\/strong> <em>(Fleet for Future)<\/em>, lanzado en 2021, hemos promovido activamente el transporte sostenible mediante la transici\u00f3n a veh\u00edculos el\u00e9ctricos dentro de nuestra flota. En 2022, Ipsen logr\u00f3 reducir las emisiones de carbono de su flota en un 25% en comparaci\u00f3n con 2019. Nuestra meta para 2025 es reducir las emisiones en m\u00e1s de un 40%, mejorando la eficiencia del combustible y llevando a cabo la transici\u00f3n de al menos el 30% de la flota a veh\u00edculos totalmente el\u00e9ctricos<\/p>\n<\/p>\n                                                                        <\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                                <!-- Graphic Card With OLD layout end here -->\n                                                        \n                                                    <\/div>\n                                                <\/div>\n                                                                                                                                                                    <div class=\"text-graphic\">\n                                                    <div class=\"text-graph-row\">\n                                                        \n                                                                <!-- Graphic Card With OLD layout start here -->\n                                                                <div class=\"column-1\">\n                                                                                                                                                <div class=\"text-graph-img visible graphic-icon-enabled \">\n                                                                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.ipsen.com\/mx\/wp-content\/uploads\/sites\/4\/2025\/07\/Recycle-bin.png\" alt=\"\" \/> \n                                                                                                                                                            <\/div>\n                                                                                                                                    <\/div>\n                                                                <div class=\"column-2\">\n                                                                    <div class=\"text-graph-content\">\n                                                                                                                                                        <div class=\"text-graph-title\">\n                                                                                <h4 role=\"heading\" aria-level=\"3\">Reducimos la generaci\u00f3n de residuos.<\/h4>\n                                                                                <\/div>\n                                                                                                                                                <div class=\"text-graph-desc\">\n                                                                            <p><p>Hemos superado nuestra meta de reducci\u00f3n de residuos para 2025. Gracias a un firme compromiso con los esfuerzos de reducci\u00f3n de residuos, en 2022 alcanzamos una disminuci\u00f3n del 22% en la intensidad de residuos. Este logro incluye diversas iniciativas de reciclaje, reutilizaci\u00f3n y prevenci\u00f3n. Actualmente, nos hemos comprometido a alcanzar el objetivo de eliminar por completo los residuos destinados a vertederos o incineraciones sin recuperaci\u00f3n de energ\u00eda para el a\u00f1o 2025<\/p>\n<\/p>\n                                                                        <\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                                <!-- Graphic Card With OLD layout end here -->\n                                                        \n                                                    <\/div>\n                                                <\/div>\n                                                                                                                                                                    <div class=\"text-graphic\">\n                                                    <div class=\"text-graph-row\">\n                                                        \n                                                                <!-- Graphic Card With OLD layout start here -->\n                                                                <div class=\"column-1\">\n                                                                                                                                                <div class=\"text-graph-img visible graphic-icon-enabled \">\n                                                                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.ipsen.com\/mx\/wp-content\/uploads\/sites\/4\/2025\/07\/Water.png\" alt=\"\" \/> \n                                                                                                                                                            <\/div>\n                                                                                                                                    <\/div>\n                                                                <div class=\"column-2\">\n                                                                    <div class=\"text-graph-content\">\n                                                                                                                                                        <div class=\"text-graph-title\">\n                                                                                <h4 role=\"heading\" aria-level=\"3\">Disminuimos los niveles de consumo de agua<\/h4>\n                                                                                <\/div>\n                                                                                                                                                <div class=\"text-graph-desc\">\n                                                                            <p><p>Nuestro objetivo es fomentar pr\u00e1cticas responsables de consumo de agua y el uso eficiente de los recursos naturales en todas nuestras operaciones. En comparaci\u00f3n con 2019, hemos logrado con \u00e9xito una reducci\u00f3n del 8% en el consumo de agua en 2022. Una vez alcanzado este hito, el programa de agua de Ipsen ha ajustado su enfoque para asegurar el uso sostenible del agua. Se ha llevado a cabo una revisi\u00f3n integral de la gesti\u00f3n del agua en nuestras instalaciones de <em>Signes<\/em> para identificar oportunidades de &#8220;cero desperdicios de agua&#8221;, confirmando as\u00ed un consumo de agua sostenible en el sitio<\/p>\n<\/p>\n                                                                        <\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                                <!-- Graphic Card With OLD layout end here -->\n                                                        \n                                                    <\/div>\n                                                <\/div>\n                                                                                                                                                                    <div class=\"text-graphic\">\n                                                    <div class=\"text-graph-row\">\n                                                        \n                                                                <!-- Graphic Card With OLD layout start here -->\n                                                                <div class=\"column-1\">\n                                                                                                                                                <div class=\"text-graph-img visible graphic-icon-enabled \">\n                                                                                                                                                                    <img decoding=\"async\" src=\"https:\/\/www.ipsen.com\/mx\/wp-content\/uploads\/sites\/4\/2025\/07\/Environment.png\" alt=\"\" \/> \n                                                                                                                                                            <\/div>\n                                                                                                                                    <\/div>\n                                                                <div class=\"column-2\">\n                                                                    <div class=\"text-graph-content\">\n                                                                                                                                                        <div class=\"text-graph-title\">\n                                                                                <h4 role=\"heading\" aria-level=\"3\">Hemos recibido premios y certificaciones en nuestras instalaciones<\/h4>\n                                                                                <\/div>\n                                                                                                                                                <div class=\"text-graph-desc\">\n                                                                            <p><p>Como parte del nuevo programa de <strong>Naturaleza y Biodiversidad<\/strong> de Ipsen, hemos sido galardonados con certificados de plata en <em>Ipsen Biopharm Ltd<\/em> en Slough, Reino Unido, por nuestras acciones destinadas a proteger aves, mariposas e insectos locales. Adem\u00e1s, en <em>Ipsen PharmSciences<\/em> en Dreux, Francia, hemos obtenido reconocimiento por la implementaci\u00f3n de m\u00e9todos org\u00e1nicos en la gesti\u00f3n de la tierra.<\/p>\n<\/p>\n                                                                        <\/div>\n                                                                    <\/div>\n                                                                <\/div>\n                                                                <!-- Graphic Card With OLD layout end here -->\n                                                        \n                                                    <\/div>\n                                                <\/div>\n                                                                                                                <\/div>\n                            <\/div>\n                                            <\/div> <!-- graphic-card carousel end here -->\n                <\/div> <!--Graphic detail section over here with 12 grid -->   \n            <\/div><!--row ended here-->\n        <\/div> <!-- graph-inner ended here -->\n        \n            <div class=\"more-result-btn\">\n                                            <\/div>\n        <\/div> <!--Container class ended here -->\n    <\/section>\n<!--Graphics Cards Carousel End Here-->\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":2510,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2516","page","type-page","status-publish","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Medio Ambiente<\/title>\n<meta name=\"description\" content=\"Descubra el compromiso ambiental de Ipsen, incluidos nuestros objetivos clim\u00e1ticos, iniciativas de 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